Website Links
The more links you have to your site around the World Wide Web, the more likely it is that people will find your site and use it to gather information or purchase products. Article marketing allows you to build links to one or more of your sites each time you submit an article. Some article directories, such as E-Zine Articles, allow you to post a short author biography at the end of each article. Your biography can contain links to your site or blog. Other directories and portals, such as Associated Content, allow you to build a professional profile and include your contact information so people who read your articles can contact you directly.
Credibility

Solid Reputation
If you’ve never published any articles, it will be hard for your potential customers to know you exist. However, article marketing helps you change that in a very inexpensive way. When you write and publish articles about topics you know a lot about, you are building a reputation for yourself as an expert in your field. Potential customers may find you by reading your articles, but there’s also a chance that journalists or prominent blog owners will find you and ask you to contribute an article or interview to their publications. This will help create even more positive exposure for your business.
Sample Work
Article marketing can also serve as an excellent way for you to showcase your work if you are a writer. Writing articles on a variety of topics and posting them in article directories gives you the ability to show potential clients that you are talented and versatile. If a potential client wants you to write about a specific industry, specifically point him to links of your articles on that industry. This is a great way to maintain an online portfolio without the expense of building and hosting your own site.