"Diapers" is one keyphrase, and "Diapers for babies" is another keyphrase. Wondering if your term has less than 1M search results? Go to Google, type in your term, then see how many results it returns. If less than 1M are returned, you're covered.

Common errors include having Javascript files embedded incorrectly and poor navigational structure. We will take a look at how your server is set-up and make changes as necessary.

In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position.

The robots.txt file allows the search engine "robots" to know those folders that should not be included in their index (i.e. pages that are not for users to see).

With every campaign being unique, our SEO plans incorporate earned media content assets which can take many different forms depending on the goals of the campaign.

We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.

We'll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left.

Google switched from unsecured to secured search and in doing so all keyword data from Google searches was lost. To combat this loss of data, WebFX will create custom filters to your Google Analytics profile so that page level and meta tag data is reclaimed to improve marketing decisions.

A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read.

We'll fix any links coming into your site on unknown pages and set up appropriate 301 (permanent) redirects.

Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query.

WebFX's skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

Google is now penalizing websites for low quality links (even if these links were built many years ago). Thus, it's important to keep a clean backlink profile and disavow any old backlinks which Google might consider to be unnatural.

Our online project management system clearly outlines all deliverables and due dates so the project is kept on track at all times.

Driving traffic is one thing, focusing on keywords that convert is another. We'll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals.

Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results.

We'll research those in your industry to gain link sources, produce unique content and strategize on how to gain the maximum visibility in your industry.

Outside links are helpful, but your internal linking structure is also important for SEO. We'll incorporate an internal linking structure ensuring all pages create an internal 'web' to help increase your SEO.

An h1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense.

What are people saying about your brand? Log in and see at any time what visitors are saying in the social media world.

Is your site set up for optimal conversions? Once people arrive at your site, is it easy to navigate? We'll give you an analysis of your site's usability.

Not all links are created equal. Some of the most powerful links are created from outreaching to authority websites and online influencers, and we'll produce compelling content and contact influencers to share the content to drive traffic and valuable links to your site.

Search engines have a tough time reading Flash files, so we'll recreate your navigation to be text-based if possible.

Transcribing your phone calls will allow you to review events and take action without having to refer to scribbled, near-incomprehensible notes.

Google continues to show richer search results. These rich snippets present new opportunities to have your website's videos and images display and increase traffic to your website.

Links come naturally when great content is produced. We'll work with you to create unique, compelling content that people will naturally link to.

LeadManagerFX is proprietary software that tracks and manages web leads for WebFX customers. Lead sources, landing pages, converting search terms are all data warehoused where the power of artificial intelligence (AI) is utilized on the LeadManagerFX platform to improve marketing ROI.

Our talented web development team will implement conversion strategies to help maximize the visitors that are currently coming to your site.

ContentGeniusFX harnesses the power of AI to help better plan, launch and monitor new content created for your website.

After the initial campaign, you will probably see some keywords ranking on page 3, some on page 2 and maybe a few on page 1. The monthly optimization will formulate a strategy every month to move these terms from page 3 to page 2, from page 2 to page 1, and from the bottom of page 1 to the top. The monthly optimization lasts for a minimum of 10 months.