Steps to Create an Online Marketing Funnel
Develop a list of sources for website’s visitors. Investigate how the website receives potential customers, such as by e-mail campaigns, organic search traffic, paid search traffic, and specific social networking sites. This is the top section of the funnel titled “Visitor.” Define what constitutes as a visitor gaining interest in your products or services. This could be someone clicking for more information on a product or service, or requesting more information. This is the “Interested” stage of the funnel, where the business has managed to intrigue the customer. Designate a step a customer must take before purchasing the product, such as adding it to their shopping cart. At this step the person wants to purchase the product, but is hesitating before beginning the checking out process. This is the “Thinking” stage of the funnel. Designate the step at which the visitor officially becomes a customer, such as by reaching the “Thank You” page after making the sale. This stage of the funnel is called the “sale,” since the customer just made a purchase. Using an Online Marketing Funnel By monitoring your website’s visitors through each stage, a business can narrow down problem areas in its marketing strategies or find website design flaws. Create strategies to overcome each problem area and carefully monitor progress. Use a website analytics tool, such as Google Analytics, in order to keep track of your website’s performance on each stage of the funnel.
