
Step 1: Determine the marketplace
Before you choose a niche off the top of your head; begin by doing research into how active and passionate customers are within a niche. One of the easiest ways to find a niche is by sorting through product listings on Amazon or eBay. Drill down further into each category until you’ve found highly specific items; for example shoes, women’s shoe, women’s athletic shoes. The later is a niche market which isn’t as saturated as simply going after shoes.
Step 2: Determine if the niche is profitable

Step 3: Find niche publications
The quickest way to determine the niche you’re considering is worthwhile is to seek out publications, groups, and discussions online and offline. If a niche has a magazine, you’ll know that it’s a large enough market to support the publication. Likewise, if you notice that there are blogs and forums dedicated to the niche you’ll be able to accurately determine if you will be profitable within the marketplace. Of course, you’ll now know of your competitors and what you’ll need to do in order to succeed within the niche.
Step 4: Find what people pay for marketing
Online and offline advertising is great metrics in order to determine the value of a niche. If a niche has thousands of users but no-one advertises to this group either: A. The market can’t support it B. The competition isn’t going after the market More often than not, the first in these two choices are the results. When you can’t find marketing campaigns for a niche it often points that people aren’t buying and that the authorities within the niche aren’t returning on their investment; this means that the niche market may not be worthwhile to pursue.
Step 5: Does the niche have a demand?
