The first step is to use keywords and meta tags.
These are words within your website’s content that act as flags for the search engine. These should be relevant to your website but be the unifying words on each page. Having keywords, as well as meta tags that link to them, helps search engines index your page among the billions of web pages in existence. Once your page is indexed, your chances of making it to the top go up dramatically. Without indexing, search engines will be unable to see you website as one that needs to be linked to a search query. The second important step is to create clean and detailed pages with original content. The algorithms that search engines use are able to detect whether content is original or if it is just a mirror of another page on the web. Pages with original content are more likely to make it to the top of a web ranking. Having quality content also increases the chances that other webmasters link to your content, which increases your SERP rankings as well. The more “backlinks” your website has, the more likely it is to get picked up by a search engine.
