Blogs for business otherwise know as corporate blogs are exceptionally useful for keeping a warm relationship going with your customers and potential clients. Unlike a stoic corporate website that is all about branding your image and delivering technical specs on your products and services, your blog is your opportunity to express your passion regarding your company’s values in a casual voice. “Voice” is the operative word here, since a blog allows you to talk directly to people and exchange commentary. A word to the wise – never stuff your blog with sales propaganda, it really turns people off. Answer the questions of your readers honestly and give them inside tips that are not available in any of your mainstream marketing materials. You will value the feedback you get from your customers through your business blog. This is how they and your employees can let you know what they feel about current and newly launched products and services. They can give you response to your ideas and stimulate the creative flow, like a brainstorming session. The beauty of a blog is that you can get feedback and suggestions from your readers almost instantly. The moment you add a new post, a reader can post a new comment. You will quickly get a sense of your market needs. Your blog drives more traffic to your corporate site and this leads to sales. The geniuses at WordPress have already come up with some great plugins that help increase your readership and sales.